INFOGRAPHIC: Dark Side of the Moon: ROI of SEO
Posted December 1, 2009 by Patrick Gavin (9 comments)
This week, the second infographic that we would like to share with you demonstrates how SEO stands out in its return of investment compared to other advertising channels.
Categories: Featured, Infographics
Showing Feedback at 8:20 pm
Patrick – This is an enticing graphic, though I would be interested to see how PPC and SEO compare against a timeline.
John Terry at 9:46 pm
I guess,
Time and effort as well as our ability to add value in order to create something i.e, an appreciated website with positively increasing ROI, they.
These characters remain free of cost yet pay had over fist having done properly.
Ghillie Guy at 11:30 pm
Love the visual posts. Keep them coming!
Jeff at 11:33 pm
PPC gets only one chance to convert into a sale, whereas SEO gets multiple chances. You would hope to always see higher results. If I search for widgets and click on widgetABC’s PPC ad, then next time I may type widgetABC into google and buy. Then SEO gets a sale that PPC actually should get.
lindsay macvean at 4:55 am
i often reccomend to clients to get a free kpmrs.com account which can track 5 keywords in the search engines.
another quick point i wanted to make to the previous post (i think comments are closed) is that consumers are becoming more intelligent and it is even theorised that people physically dont see the adverts on the side of google anymore. the exception to this rule is highly targeted ads in social networks like facebook. these can be targeted to an exact demographic and this means a much higher roi.
shamelessly promoting my website at http://www.marketmyselfonline.com
fargo used cars at 8:46 am
This info has been around for awhile that SEO beats anything, especially if you do it yourself.
Richard Slaughter at 9:22 am
YES, this makes sense. I have had several companies come at me to provide local SEO and really all it was, was veiled PPC campaign at $1,000.00 – $1,400.00 per month. At least, that is what my gut was telling me, because it was all based on key word “hits” in my local area. However, after looking at my competion doing my own searches on Google, I knew the companies coming up high on the listings were not paying this to get their ranking. I don’t mind spending the money, but I want measurable results. How does a small company survive on the Internet? I heard a very good quote, “not having good SEO for your website is like building a magnificent store in the forest and no one knows it is there (parapharsed).
jon santillan at 10:38 am
A simple illustration yet strong analysis. SEO beats PPC once again. ;0
Audrey at 6:41 pm
With PPC you also have to deal with click fraud, PPC managers, etc… I’d rather spend that time on SEO.