eCommerce SEO – How Important is SEO to Online Retailers (e-Tailers)?

With Google’s recent crackdown on SEO practices being leveraged by companies like JC Penney and Overstock.com it’s become apparent that SEO represents a tremendous opportunity for many retailers looking to get the most out of their e-commerce SEO efforts. In the infographic below, we took a closer look at which major online retailers are getting the most links, have the most trusted sites, and which sites are the most dependent on SEO traffic.

The main takeaway for your small business is that SEO is a major component of some of the most successful e-commerce sites on the Web. While this means that there is a lot of opportunity and that the extensive efforts to build links and drive traffic exerted by the companies below is certainly justifiable, JC Penney and Overstock.com should serve as cautionary tales: invest in SEO, but understand the risks involved with tactics such as paid links.



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Categories: Featured, Infographics

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  1. Cool graphic! Thanks for sharing. Saw this from thesavvyseller’s Tweet.

    • Hey, Andrew.

      Thanks for dropping by. Glad you liked it!

  2. [...] on SEO traffic. The main takeaway for your small business is … View original post here: DIYSEO – eCommerce SEO – How Important is SEO to Online Retailers … Posted in Uncategorized Tags: closer-look, getting-the-most, infographic, look-at-which, [...]

  3. Competition for keywords are very important. If you would want to sell alot online, you would have to advertise your website through many different ways and keep your keywords on track. Rating high on your chosen keywords would get you more sales.

  4. I agree with this! There is really a fine line between SEO and paid links for advertising. E-commerce is “business and Internet merged,” and it is really tough to develop effective online tactics at present, but that doesn’t mean you have to be negligent by not knowing the risks involved in the tactics you’re about to undertake.

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