The Best Small Business Marketing News & Blog Posts of the Week — August 26, 2011

Posted August 26, 2011 by DIYSEO Team (0 comments)

This post is meant to be helpful for all levels of SEO expertise. You can also find DIYSEO posts classified by level of expertise on the following pages:

Hello again DIY fans! Yet another week of news and information has flown by, but don’t worry! We have all the good stuff here for you. We’ve got posts on content and content marketing, metrics and marketing. We’ve even got a few interesting newsy tidbits we’re sure you’ll find interesting.

Let’s get started, shall we?

Beginner SEO and Marketing

Copywriting 101: The Art of Good Storytelling — The third instalment in Entrepreneurs Journey’s Copywriting 101 series. We’ve featured it here before, but if you’ve missed it, make sure you catch up!

Top 6 SEO Myths — Believing Them Will Get You Nowhere — Courtney Mills looks at some of the most popular SEO myths out there that can really hurt a site’s ability to rank. A good one to go over, if you’re just starting out.

Google’s Advice on Using Underscores or Dashes in Your URLs — The search engine’s view on this subject isn’t exactly something new, but if you don’t already know the answer to this, it could cause some headaches.

Intermediate SEO, Marketing & Business Tips

5 Great Reasons to Redesign Your Website — You’ve had your website for a while, and things are going ok…or maybe they’re not going ok. Is it time to redesign your website or try something different? Check out this post from Digital Labz and find out.

The Surefire Way to Get Your Emails Read — Email marketing is more than just writing a quick email and making millions. Codrut Turcanu digs a little deeper into the practice and reveals the art and the science that makes this method successful. Digital Labz also published ‘Avoid These 7 Email Marketing Mistakes’ that goes with the Free Marketing Media Group piece nicely.

4 Types of Competitors — If you’re going to fight your ‘enemy’ head on, you need to know them, their strengths, and their weaknesses. Rebar had a great piece this week on the subject, you’ll want to add to your bookmarks and return to often.

Advanced SEO, Marketing & Business Links

5 Metrics to Measure the Health of Your Community — You’re using social media, and maybe you have lots of followers or subscribers, but are your social connections really as good as you think? Read Lisa Barone’s piece this week and find out. And if you want to know more about metrics, check out ‘Navigating Metrics of Small Business Websites, Email Marketing and Web Ads’ from Deluxe Blog for Small Business.

PPC Marketing: A Look at Analytic and Monitoring Tools — Marketing Sherpa also looked at metrics and monitoring this week with their piece on analytics and monitoring for PPC. This is definitely something you want to know about, if you’re trying PPC advertising, or you could pay the price. Literally.

5 Tips on Crowdsourcing Content for Marketing — Crowdsourcing can be a great way to get information while spending very little (or nothing). Lee Odden of Top Rank gives us 5 great ways to use that technique to create mounds of valuable content.

Selling on Benefits? Then Read This — More smart advice from Jim Connolly this week on marketing. And this is a must read, if you haven’t seen it already. The idea of benefits has been beaten to death, and sadly, it’s not all that effective. Jim shows us how to do it right.

Great Posts Published This Week Everyone Should Check Out

Facebook For Business — Free Marketing Media Group covered the surprise (but not so surprising) release of ‘Facebook for Business’, short on the heels of Google’s announcement that it would be launching special pages designed specifically for businesses.

47 Percent of SMBs Still Not Using Social Media. Oy. — Lisa Barone covered a study released by Hiscox you’ll want to read if you haven’t embraced social media yet. And when you’re done there, scoot over to Duct Tape Marketing where John Jantsch published ‘Google Intros the +1 Button Payoff’.

New Google Related Toolbar Provides Recommendations In Your Browser – Chrome users received an interesting present from Google this week — Google related. This new toolbar serves up recommendations right in your browser. Google’s other announcement this week was the arrival of expanded sitelinks to its search results.

And that’s it for another week. Got a great post to share? Let us know below.