The Best Small Business Marketing News & Blog Posts of the Week — August 5, 2011

Posted August 5, 2011 by DIYSEO Team (0 comments)

This post is meant to be helpful for all levels of SEO expertise. You can also find DIYSEO posts classified by level of expertise on the following pages:

Hello again all! The summer might be winding down, but the blogosphere sure isn’t. Facebook marketing was a big topic this week and so was PR. Google has also been a popular topic of conversation this week with some of the changes they’ve made to AdWords, as well as their business model. It’s been interesting for sure. Let’s get started, shall we?

Beginner SEO and Marketing

How To Write Award Winning Blog Headlines — Blogs are all about getting readers, and this is never easy for new bloggers. Entrepreneurs Journey has an excellent how to for beginners and a good reminder for those who have been writing for a while. Be sure to check it out.

4 Cs to PR Your Facebook Business Page — Facebook Marketing has become one of the hottest marketing trends for small businesses, but it can be hard to get it right. This piece from Big Marketing for Small Business has some really great tips to get you off on the right foot.

One Piece of Content, 20 Ways to Use It — Whether you’re writing it yourself or paying someone else to do it, content can be a significant investment. If you’re looking for way you can stretch out its usefulness and get more from it, check this out from Clear Thoughts Consulting.

What Do You Want From Your SEO Press Release? — Press releases can do a lot for your business. They can generate links, traffic, build authority and much more. The tough part is setting them up the right way so you can get what you need from them. Startup Nation gives us the dirty details here.

Intermediate SEO, Marketing & Business Tips

Word of Mouth: 10 Reasons Why People Talk About Your Business — Word of mouth marketing has always been extremely powerful, but getting people to talk about your business in a positive way isn’t always easy. If you’d like to improve the amount of recommendations your business gets and enhance all of your marketing efforts, you can find out more in this post from Jim Connolly

Top 5 Retail Facebook Strategies — Facebook marketing might be relatively inexpensive, but it takes some ingenuity and creativity to do well. Small Biz Bee published this post this week in the hopes of giving you some great tips and even better inspiration.

The Value of Small Changes in Your Search Engine Rankings — As business owners and SEOs, we can often get caught up in the huge hills and valleys we find in our analytics, but what about the little ones? Do you pay attention to those? If you’re not paying much attention, have a look at the study Preation covered this week.

The Essential Guide to Bing Webmaster Tools — If you spend a lot of time on Google, Bing can look pretty foreign. Where is everything? How does everything work? If this sounds like you, iNeedHits published a great introduction to the tool we’ll sure you’ll find helpful.

Advanced SEO, Marketing & Business Links

Google Study: Do PPC Ads Impact Your Organic Listings Success — Should you invest in PPC? Will it harm your current SEO campaigns? It can be tough to know what to do in many situations, but this study from Google has some very interesting results. Sneak over to iNeedHits and have a look. Another great study was covered by Entrepreneur’s Journey, so you can head over there and find out more about that as well. It’s called ‘The Research Is In: How Important Are Facebook and Twitter For You Google Rankings?‘

Attention Grabbing Tricks to Get More Mobile Customers — Due to the limits on space, ability, and time, it can be pretty tough to grab attention from customers through mobile marketing. But, the Deluxe Blog for Small Business has some great ideas to get you thinking in the right direction.

In Email Marketing, Testing Never Stops — Some marketers swear email marketing is dead, but is it really? Or is it simply that some haven’t taken the time to test and refine their campaigns? According to iMedia Connection this week, the testing should never stop.

Great Posts Published This Week Everyone Should Check Out

Google was a busy beaver again this week as usual. They gave Google Places Pages a major overhaul and released special credit cards exclusively for AdWords users. They weren’t just releasing and improving things, however. They also announced they’re changing their business model, which will result in the end of Google Labs in the near future.

That’s it for this week. Did you find some great posts or hot news we didn’t cover here? Share it with us in the comments below.