3 Key Steps To Get Ranked In Search Engines

Posted September 22, 2011 by DIYSEO Team (5 comments)

Do you know what it takes for a small business to rank on search engine results pages? Our last webinar helped solve that popular mystery question.

A couple weeks ago, we held a webinar that discussed 3 essential tactics for SMBs to rank in search engines. The webinar also included 3 real-life client case studies. The case-studies demonstrated how DIYSEO clients followed at least 1 of these 3 key steps, which resulted in significant SEO returns for their websites.

DIYSEO was able to share with participants how 3 important building blocks helped real-life SMB success stories achieve higher rankings. A summary of the webinar learnings and case studies is listed below. We’d also like to say a quick thank you to those clients that attended the webinar. We’re very happy with the turnout, and the team was able to answer some great questions proposed by clients during the session.

Key Step #1: Choosing Targeted Keywords

Case Study: Bronx Results, a commercial and residential broker in the Westchester/Bronx, NY area.
Challenge: Wanted to differentiate from the tough competition in surrounding locations.
Results: Saw keyword rank improvement after focusing on targetted and geo-specific keywords.

Key Step #2: Performing Basic On-Site Optimization

Case Study: IT services business based in St. Joseph, Missouri.
Challenge: Found it difficult to find the time and capital to increase traffic to site.
Results: Selected target market keywords, completed basic on-site curriculum including putting their top keywords in their home page title tag, and primary keyword moved from unranked to #1 on Google.

Key Step #3: Actively Participating in Link-Building

Case Study: Ace Plumbing, a family-owned plumbing, heating, and air conditioning business in Sacramento, CA.
Challenge: Set a goal of increasing organic search to drive more business.
Results: Used combo of do-it-yourself and do-it-for-me (Jumpstart) approach to make significant gains in search engines – quickly gained lift in backlinks & keywords increased to top 10 rankings.