The Best Small Business Marketing News & Blog Posts of the Week – September 9, 2011

Posted September 9, 2011 by DIYSEO Team (0 comments)

This post is meant to be helpful for all levels of SEO expertise. You can also find DIYSEO posts classified by level of expertise on the following pages:

It was a relatively quiet week around the web, but we did manage to find some real gems of news and information. Google made tweaks to AdWords, as well as to Google Maps. Bing revealed a few secrets about how to rank in its search results, and testing/tweaking was a popular topic.

Let’s begin!

Beginner SEO and Marketing

What Role Do DMOZ Listings Play in Determining Google Ranking? — For years, DMOZ has been the prize link for any website, but is a link from this once popular directory still worth the same as it used to be? Find out at iNeedHits.

A Content Marketer’s Guide to Social Media & Search Strategy — Every business and every marketing strategy requires a unique approach to search and social. If you’re basing your marketing and outreach on content, check out Lee Odden’s advice.

Local Search Ranking Factors? Sadly, They’re Not Actual Industry Practices — Local search has been undergoing a number of different changes recently. Matt McGee at Small Business SEM has taken an in-depth look at the 2012 SEO Benchmark Report and identifying some local search advice you’ll need to compete in the next year.

Intermediate SEO, Marketing & Business Tips

Are You Making These 3 Common Conversion Testing Mistakes With Your Sales Copy? — Another installment of Copywriting 101 from Entrepreneurs Journey? Yes please!

What Are You Testing to Improve Your Online Sales? — Creating a website is easy. Creating a website that sells is a whole other matter. You can’t just blindly tweak various elements to get your site to sell, either. Well, you can, but it isn’t the most effective way to go about it. Charlie Cook of Marketing for Success helps us decide what to test to get the most bang for our buck.

Advanced SEO, Marketing & Business Links

Marketing Psychology: The Behavioral Triggers Behind Success at Amazon, Groupon and Farmville — You don’t want to necessarily copy the big boys, but they certainly have something they can teach us. Marketing Sherpa’s Adam T Sutton wrote an excellent piece on the behavioral triggers that make these big sites successful.

Your 5 Buyers: How to Sell to Carol — If you read the last two posts in this series from Ittybiz, this third one isn’t going to disappoint. Hop over and see what Naomi has to say about selling to Carol.

Adding Offers Increases Website Conversions by 400%+ — Been looking for something to give your site a little extra oomph? Preation looks at how one company greatly increased web conversions by simply adding offers. This is one you’re not going to want to miss.

Great Posts Published This Week Everyone Should Check Out

Top of Page Bid Metric Added to Google AdWords — Google has added a new metric to its AdWords. If you’re investing in PPC, have a read — iNeedHits has all the juicy details known at this point. Google also added Voice Search to Maps, which some of you may find interesting, particularly if you use the Web to market to local customers.

18 SEO Fundamentals According to Bing — With so much conflicting advice out there, Bing came up with a list of dos and don’ts. If you aren’t familiar with them, you’ll want to make sure to get familiar with them, particularly with Bing’s increasing market share.

What do you think? Did you find any of these links helpful or interesting?