The Best Small Business Marketing News & Blog Posts of the Week — November 11, 2011

Posted November 11, 2011 by DIYSEO Team (0 comments)

This post is meant to be helpful for all levels of SEO expertise. You can also find DIYSEO posts classified by level of expertise on the following pages:

Today is the day we remember all those who have served and protected our home countries…That’s a lot to be thankful for. It’s also 11-11-11 for all you geeks out there, and the end to another busy week.

Social media was the hot topic this week, with Google+ making its big announcement this week and launching its business pages. There were also some fantastic conferences this week and a ton of helpful posts being published. But don’t worry. We have all the good stuff here!

Beginner SEO and Marketing

Hatch’d: An Idea-Based Social Network for Improving Business — Heard of Hatch’d yet? Neither had we, so we thought this piece from Small Biz Bee was a great find.

What Is CDN and Why Do You Need It — A great primer on Content Delivery Networks from Tucker Hosting.

Search Marketing: Optimize Social Media, Images, Video, and Everything Else — Not sure how all these marketing and content mediums work together? Marketing Sherpa published a great post that looks at how optimizing…well…everything is important and how it can affect your visibility in the search results.

Social Media Marketing — Create Outposts to Drive Inbound Traffic — Understanding how your business can make real use of the various social networks isn’t an easy task when you’re new to the game, but Masterful Marketing has some great ideas and explanations to get you started. You might also want to try the 7 Secrets of Social Media Conversion infographic from Fontaine Marketing

Intermediate SEO, Marketing & Business Tips

Three Tips for Fuelling Link Building Efforts — Let’s face it: the faster we can build links and the faster we’re done with this step, the happier we all are. The trick is how to build them faster, so you can get better results and spend less time on the task. Deluxe Blog for Small Business had some tips on this topic this week. You’ll notice headlines come up as a suggestion in this post. Not sure how to do that? Try “Steps to Create a Powerful Headline” from Small Biz Bee.

10 More Ways to Grow Your Business With LinkedIn — If you’ve heard how great LinkedIn can be for business, but have yet to see it with your own eyes, try this piece from Dan Sherman. Lisa Barone also covered this topic with her piece, “6 Ways SMBs Can Benefit From LinkedIn”.

BlogWorld Expo: 10 Steps to Engaging Online Influencers — VirticalResponse highlighted some of the wisdom coming out of the recent BlogWorld Expo held in Los Angeles recently. And what a gem it is! If you’ve been struggling to get some return on your social media investment, have a read. What some more great information that was shared at BlogWorld? Try Lisa Barone Asks: What’s Your Blog Persona?

Is It Time to Make Google+ Your Plus One? 5 Key Problems Solved by Google+ Pages — A keynote from ad:tech, this piece from TopRank looks at 5 of the things Google+ does extremely well. A great read if the new social network still doesn’t have you convinced. You might also want to check out How to Set Up Your Google+ Business Page in Under 3 Minutes from Flyte, How to Delete a Google Plus Brand Page from Duct Tape Marketing, and Small Businesses Should Grab a Google+ Page, But… from Matt McGee.

Advanced SEO, Marketing & Business Links

7 Profit Boosting Tips That Convert Browsers Into Buyers — Window shoppers can be some of the most frustrating visitors for business owners. They’re interested in what they’re looking at. You can see they’re interested, but you just can’t seem to figure out why they’re not buying. If you’ve got site visitors who wander around, but don’t seem to convert, read this piece by Dr. Mani Sivasubramanian.

Nostalgia and Marketing — Part 1 — Unless you’ve been living under a rock, you’ve likely seen the videos of the Muppet singing various songs. Or, you’ve purchased a piece of retro clothing. What’s the draw? What makes it so popular? And more importantly: how can you use this to your advantage? Jennifer Fontaine has the answers.

5 Ways to Give Your Content Marketing New Life — Have you ever clicked through to a post or article and sighed? The content you found just wasn’t what you’d hoped. Heidi Cohen and Lee Odden know the feeling AND they know how to fix it. You might also want to check out Lee’s piece entitled “Key SEO Questions for Better Content Marketing“.

Persuasive Speech Topics: 7 Learned Lessons From Andy Rooney — Video content can also come off as sounding sort of drab and dreary, losing its message and power. And while this post actually covers speeches, we thought these same great tips can help make your videos better, too.

Great Posts Published This Week Everyone Should Check Out

Yahoo! (Remember them?) they actually made a fairly decent splash this week, but their news didn’t involve launching some new product or buying a business. Instead, Yahoo! made it pretty clear they’re keen to sell off assets and avoid a buyout.

And, of course, there was Google’s news this week, which included: