The Best Small Business Marketing News & Blog Posts of the Week — December 16, 2011

Posted December 16, 2011 by DIYSEO Team (0 comments)

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This post is meant to be helpful for all levels of SEO expertise. You can also find DIYSEO posts classified by level of expertise on the following pages:

For many of us, the peace and quiet is over. Many of the kids will be out of school for the next couple of weeks, and with the many seasonal activities coming up, there won’t be much spare time. Don’t worry though, we’ll do our best to keep you informed and in the loop.

Meanwhile, this week, there was a lot of strategy, sales, and a wealth of chatter about preparing for next year. There were also a number of news items this week. So pour yourself some eggnog or a cup of hot chocolate, and dig into the SEO goodness.

Beginner SEO and Marketing

4 Step Content Marketing Framework for Start-Ups — Content marketing can be overwhelming to start with, but it can seem almost impossible for new businesses to sort out and kick off. But in this post, Lee Odden shares his secrets for making things much easier.

5 Tips for Writing Your 2012 Marketing Plan — Businesses are scurrying to put the final touches on their marketing and business plans for the New Year. But if you haven’t done one up yet, or if you’re worried about it, you might want to see what Startup Nation had to say on the subject.

6 Quick Tips to Optimize Your Website Using Social Media — While big changes can often make the biggest difference, don’t forget that quick tweaks and changes can help too. Want to try a few? Small Biz Bee has a few suggestions you can use to boost your website conversions by using social media.

Make Money Online for Free: Speed Sales (Fire Sales)– If you’ve been marketing for awhile, you’re likely getting tired of running the same old sales and using the same old techniques. If so, visit Ask Jinger for the answers…

Intermediate SEO, Marketing & Business Tips

6 Marketing Lessons from Santa Claus — We thought this post from Fortune Marketing Company was a great way to welcome the holidays. It also has some helpful concepts worth thinking about. Are you marketing like Santa?

8 Video Marketing Strategies for Small Business — Videos can be extremely profitable, but just like other types of marketing, you need to plan out your videos and create a strategy that will help you meet a specific set of goals. Small Biz Bee has some great strategies here that should give you an idea of what you can do with your company’s strategy.

Advanced SEO, Marketing & Business Links

How to Reduce Shopping Cart Abandonment — This is no easier to handle online as it is in a brick-and-mortar store. It’s frustrating! They obviously wanted the product bad enough that they put the item in their cart, but something changed their mind in the meantime, and it had to be bad. Figuring out what that ‘thing’ is, however, isn’t quite so easy.

Google on Trust and SEO — Google’s Matt Cutts is always full of valuable information for site owners, and this post is no different. If you’re wondering how you can become one of the search giant’s trusted sites, watch this. Another good one from Cutts this week was Google’s Matt Cutts: Good Content Trumps SEO, available on ReadWriteWeb.

It Should Be Harder to Rank in Google’s Universal Results Than This — Matt McGee had questions, and you can guarantee when he has questions, they’re going to get answered. If you’ve been wondering about ranking in Google’s universal results, have a read here and see what McGee discovered.

Great Posts Published This Week Everyone Should Check Out

YouTube Acquires Copyright Management Firm RightsFlow – Blog Herald had the details on this surprise announcement by YouTube. There’s lots of speculation surrounding this one. What do you think of this latest move by the video giant?

Facebook Subscribe Button to Be Available for Websites — Facebook took another step toward taking over the Internet this week. Users can now get the latest information from your website, right in Facebook. Like to try a Facebook Subscribe button to your website? This post tells you how.

Glitch in Google AdWords Keyword Tool Shows Zero Results — If you’ve been swearing at AdWords lately, this post might have some good news in it for you. (If you just haven’t been making enough money out of AdWords, we’re afraid this post likely won’t help you, but you’ll definitely find it interesting.

Good Password = Good Idea — This is nothing new. People have been choosing bad passwords for as long as the internet has existed. That being said, you’ll love reading this year’s list of the worst possible password choices. Oh yeah, and give yourself a Christmas gift this year and change your passwords!