The Best Small Business Marketing News & Blog Posts of the Week — December 30, 2011

Posted December 30, 2011 by DIYSEO Team (1 comments)

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This post is meant to be helpful for all levels of SEO expertise. You can also find DIYSEO posts classified by level of expertise on the following pages:

There wasn’t much happening this week, with Christmas, New Years, and the various holiday traditions and celebrations going on. But we wanted to take this opportunity to wish you a happy holiday and a new year full of promise and opportunity. We also wanted you to know that the extra turkey and treats haven’t slowed us down. We’re still here to keep you informed of all the good stuff that came out this week.

Beginner SEO and Marketing

A Social Media Crisis Plan. Yes, You Need One — We all hate to think of something bad happening, but the truth is that it does. “Something bad” is inevitable. Smart business owners know this and they plan for it. V3 talked about crisis plans this week, following it’s big post on AAA’s potentially disastrous social campaign.

Use This Dot-Point Easy System to Write Your Killer 2012 Business Plan — We know we’ve given you a ton of links on creating a business plan, but we do it because we know it’s not easy. It can be extremely difficult to create an effective business plan. That’s why we included Nacie Carson’s advice on the topic here.

Intermediate SEO, Marketing & Business Tips

B2B Marketing Content Better Be Relevant or… — This piece starts off with a great sentence: “While the messenger is important, it is the message at the end of the day that determines whether your target audience will do business with you.” And you can’t get more accurate than that.

Top Three Email Marketing Tactics of 2011 — Email marketing was quite a struggle for a large number of business owners this year. But if you watched those who did it right, you’ll notice there were three popular marketing tactics that really seemed to work. You may have read about them earlier this year, but they’re so important, they’re worth mentioning again.

Advanced SEO, Marketing & Business Links

Brands Continue to Incorporate Google+ Into Their Social Media Campaigns — If you’ve been watching Google+ for a while and wondering if it should be in your marketing plans, you’ve likely been wondering what the early adopters and bigger brands have been doing. Deluxe Blog for Small Business looked at just that, and how businesses are using the new social network.

Which Is More: Claimed Google Place Pages or Businesses With Facebook Pages — If you’ve been working in the local search space a lot, you’ve likely been running into this one a lot. What do you think? Matt McGee weighed in on it this week.

Great Posts Published This Week Everyone Should Check Out

20 Content Marketing Ideas for 2012 — Content marketing isn’t easy, especially if you’ve been doing it for a while. Lisa Barone has some great ideas to get your content marketing started off right this year. Thanks for the gift of these brilliant ideas, Lisa.

Facebook Gears Up for 2012 With High Ad Sales, Mobile Marketing, and a New Couponing Scheme — If you missed Facebook’s big news recently, head over to Deluxe Blog for Small Business where you can read dsbiz’s views on it. And if you’ve been marketing on Facebook, or thinking about it, you’ll want to make sure you are in the know with this one.