The Best Small Business Marketing News & Blog Posts of the Week — January 6, 2012
Posted January 7, 2012 by DIYSEO Team (2 comments)
This post is meant to be helpful for all levels of SEO expertise. You can also find DIYSEO posts classified by level of expertise on the following pages:
- Posts for any SEO experience level
- Posts for beginner level SEO (those new to SEO)
- Posts for those with an intermediate level of SEO understanding
- Posts for those with an advanced level of SEO understanding
Welcome to 2012! We hope the year has treated you well so far! We know there were a ton of resolution posts, newsy tidbits, and announcements on tons of the blogs we frequent this week. You’ll be happy (or sad) to know we didn’t include any of these in our round up. We simply didn’t have room with all the other great posts that were published this week. Have a look for yourself!
Beginner SEO and Marketing
Blogging Tip: Making Time for a Commercially Successful Blog — Business owners (and even non-business owners) often avoid blogging because of the sheer amount of time they need. And Jim knows this too. This week, he explained why shying away from blogging is a bad business decision.
Here’s Why Not to Buy Facebook Followers — Whether you’re new to Facebook marketing, or you’ve been trying it for a while and haven’t been experiencing the level of success you’d like to have. Either way, buying Facebook followers can be tempting. After all, it’s a quick and easy way to get things off the ground and moving forward, right? RIGHT? Maybe not. Matt McGee explains why here.
Social Media Helps Small Business Boost Sales, Keep Customers — Along the same vein as McGee’s post, this one from Lee Odden and TopRank explains the real benefits of using social media. But this isn’t the same old benefit post. If you’re fairly new to the world of online business and marketing, you’ll want to read this piece and find out what kind of advice Odden had for a small business owner recently. Duct Tape Marketing covered the important topic of selling and social media as well, and so did iNeedHits and Bing.
Intermediate SEO, Marketing & Business Tips
Autoresponders: Lessons in Power Leverage — If you’re ready to give your marketing a bit of a boost, Corin Zander suggests autoresponders might be just what you were looking for. As well as giving reasons why you’d want to use one, Corin also gave three great ways to use them. You might also want to check out Startup Nation’s 5 Tips for Using Email Marketing to Boost Your Business and Small Business Trend’s The Power of Permission in Using Email Marketing by Deborah Shane.
5 Questions and 5 Reasons Your Customers Want the Answers — Everyone seems to have their own ideas about what kinds of information and keywords they should be using on their websites. But let’s face it: the only opinion that really matters is the customer’s. Jamillah Warner knows this. That’s why this week he looked at the questions customers have and why they want to know. Does your website and content answer their questions?
7 Ways to Get More Blog Comments — Just because you blog regularly (and if you don’t, go back and read the first link in this week’s round up) doesn’t guarantee you’re going to get interaction and comments. Convincing visitors to leave a comment is an art form that takes practice and special steps to accomplish. This week, Digital Labz shares some of its big, dark secrets on how get people talking on your blog.
3 Ways to Optimize Images: Search, Social Media & User Experience — Site owners often think search and SEO are the only reasons to optimize an image. And they’re right, but not completely. Ashley Zeckman shared a few other reasons why you should take a few extra minutes the next time you upload a photo. We particularly like how she broke them down. See for yourself.
Advanced SEO, Marketing & Business Links
WordPress, Technorati and…Where’d All the Blog Directories Go? — Years ago, directories were all the rage. Why? They were a quick, easy, and cheap way to get some links and hopefully get some extra traffic. But in recent years, the practice has been slowly dying off because the links don’t have the same amount of Google juice they used to. Or, do they? Where are the good ones?
Creating Engaging Tabs for Facebook Fan Pages — Creating your own Facebook page is just like building a website — you have to have a purpose/goal before you can start. You also need to stay focused on how/why you’re using these techniques. Deluxe Small Business Blog’s dsbiz shared some fantastic tips that you’ll find extremely helpful when starting a page.
What Does Google’s Freshness Update Means for your site? — V3 touched on a topic that really got a bunch of site owners, marketers, and SEOs wound up this week: Google’s new algo update. Find out what they had to say on the subject and be sure to leave your opinions too.
Great Posts Published This Week Everyone Should Check Out
Google’s Advice for Testing Your Website — There are so many myths and stories out there when it comes to building a great website. But now, the search giant is doing its best to dispel the myths and help site owners create more effective websites. They released some important help and information on its Webmaster Central Blog and iNeedHits was quick to cover it on its blog. Looking for a bit more help? Try The 2012 Successful Website Checklist by Rene LeMerle for list of items you need to add to your task list.
Was 2011 the Year Facebook Killed Google — We’ll admit that we usually skip killer posts, but this one by Lee Odden isn’t one you’ll want to miss. Not only is it packed full of vital information, but it also struck up some pretty great conversation you might enjoy. It might just change the way you do business online.
How Microsoft Used Triggered Emails for Post-Purchase Support — We know we mentioned email marketing and autoresponders earlier, but this post looks specifically at one way Microsoft used the medium. We hope it will inspire your marketing and maybe convince you to try a bit of email marketing yourself.
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Categories: Small Business Marketing News








Mostafizur Rahman at 2:22 am
Very nice post and helpful news.
Javier at 12:13 pm
Great post! It does seem that many cpoamnies are not getting the most out of their SEO and SEM campaigns by utilizing SEO and Social Media together. As I see it, when used in conjunction with each other and with a strong strategy applied, there is huge potential there.